Author: doUknow

Merchandising is one important aspect of creating an effective brand image, but when it comes to your retail space, visual merchandising takes on a much bigger impact at a crucial time for your consumer, the point where they’ll make the final decision whether or not...

No matter where you go in North America, or even globally, the golden yellow arches are universally recognized as McDonald’s.  Welcoming, warm and friendly, the yellow and red branded restaurant has won over our hearts from childhood. Colour can hold a great affect when it comes...

Marketing strategies are usually constructed around targeting adults, anywhere from 18 up, but when it comes to targeting children, ethics, legalities and limitations must be brought into consideration. Many believe that marketing to children is not an ethical practice and rather harmful. But where does that...

Business plan? Check.  Projected sales and ROI?  Check.  Great quality product?  Check.  Logo design?  Well… Business may be your forte, but is getting your creative ball rolling proving to be a tad more difficult than working through the numbers?  Starting a logo design is the first...

Whether you’re starting off a new venture or the time has come to evolve your business, merchandising is key to successfully engage consumers and establish a strong brand identity.  Merchandising is an umbrella that encompasses packaging, product design, pricing, point of purchase displays and so...

Nescafé Taproom This past week marked the end of a pop-up shop featuring an alternative to your typical Starbucks experience. Nescafé opened up to Coffee Taproom from June 9 through July 12 on Queen West, offering visitors a free cup of coffee. Entry fee? A sachet...

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