29 Jun Get Social!
95% of adults (18-34) follow a brand on social media and 71% of consumers are more likely to recommend a brand that they have had a good social experience with. Your average adult spends 6-7 hours every week on social media and visual content is 40 times more likely to be shared on social media than other content.
We’re not just making these numbers up, and if your target audience falls within this age range, why wouldn’t you want to place your brand where they are?
It goes without saying that social media has become a part of our daily lives. From the fresh faced college student to the go-getting career man, Facebook, Twitter and Instagram are more than likely part of their daily routine. You get on the bus, and avoiding eye contact with other people you pull up your Instagram feed. Your lunch break comes and you head to Twitter to get up-to-date information on what’s going on in your city. That afternoon brain crash comes and you sneak onto Facebook to figure out what all your friends are up to. That’s a huge opportunity to get into the reach of your target and add a personality to your brand.
Social media marketing also helps to break through the wall of traditional advertising methods. Consumers are not as likely to believe or succumb to certain demands of a magazine ad, for example, but a social post is less invasive and gives the user the choice to click on it or not. And done well, more times than not, your future customer is going to click on it.
Want to find out how social media marketing can help your business grow? Contact doUknow today!