19 Sep Off to the Shows!
School books, pumpkin spice and trade shows! Fall marks the high season of one of the most underestimated marketing tools: trade shows.
A trade show is an exhibition of brands and companies linked to a particular industry or lifestyle. Trade shows are a great way to engage directly with your target and provide an interactive experience rather than a traditional advertising approach which usually catches consumers with their guards up.
Worried about a budget? Trade shows offer a great range of booths, tables and spaces that can cater to both small businesses and industry leaders alike. Some trade shows may even offer flexible rules as to your set-up, allowing you the freedom to transform your space to effectively reflect your brand.
Is your brand or product a bit niche? Maybe you’re finding an issue with conveying the right message of your brand. Trade shows allow you to speak one on one with consumers and sort out any confusion or miscommunication your brand may have experienced. With that being said, if a brand has experienced an image downfall, something that has compromised their reputation among consumers, a trade show can help to rectify that. It not only gives the brand a chance to reconnect with the public, but it also adds to their goodwill.
Don’t miss out on trade show season! If you need help with finding a trade show that fits your brand, contact our Toronto marketing company today!