12 Sep Why Sponsor?
Sponsorship marketing is a key component in qualitative results rather than quantitative. Traditional methods are a great tool in measuring effective, but when it comes to a sponsorship, it’s more about aligning your brand with the principles and values of the sponsee.
Not only can a sponsorship help your brand delve into niche target markets, but it can also help to encourage direct consumer relations and engage consumers with your brand, especially if your company is in a position that has jeopardized the trust of your consumers. Sponsoring events and trade shows help to rebuild the image of a brand and restore a positive reaction.
Sponsoring an event can also drive an increase in sales. Not only will any event marketing include yours logo, but also gain exposure and mass advertising. American Express, in one example, had sponsored a cause, vouching to help a needy cause with every purchase made with their card. The strategy had resulted in a significant rise in sales. Publicly supporting the community also allows the brand to be spotlighted as a ‘good neighbour’ and visible goodwill.
Exclusive sponsorship can set a vast gap among your brand and your competitors. Not only does it reflect positively on bigger brands that face harsher scrutiny, but it gives smaller companies a chance to compete with the leaders of their industry.
Need help finding a sponsorship that aligns with your brands goals? Contact our Toronto marketing agency for more information!