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School books, pumpkin spice and trade shows! Fall marks the high season of one of the most underestimated marketing tools: trade shows. A trade show is an exhibition of brands and companies linked to a particular industry or lifestyle. Trade shows are a great way to...

Sponsorship marketing is a key component in qualitative results rather than quantitative.  Traditional methods are a great tool in measuring effective, but when it comes to a sponsorship, it’s more about aligning your brand with the principles and values of the sponsee. Not only can a...

A big part of the success of your brand is directing your product or service to the right demographic.  Knowing your target audience is key to gaining their loyalty and that doesn’t just involve their attitude towards your product, but their lifestyle habits, buying patterns,...

For many companies, advertising can be a breeze, but for others, legislation and rules can get in the way of optimal marketing campaigns. One major industry that has been going through the motions is the vaping sect.  With its roots planted in being an alternative to...

In the days of content marketing and social media exposure, generating fresh new material is top priority for many companies, big and small. Of course there are basic product images, seasonal features and even consumer contribution, but when you’ve exhausted many of these channels, a...

Merchandising is one important aspect of creating an effective brand image, but when it comes to your retail space, visual merchandising takes on a much bigger impact at a crucial time for your consumer, the point where they’ll make the final decision whether or not...

No matter where you go in North America, or even globally, the golden yellow arches are universally recognized as McDonald’s.  Welcoming, warm and friendly, the yellow and red branded restaurant has won over our hearts from childhood. Colour can hold a great affect when it comes...

Marketing strategies are usually constructed around targeting adults, anywhere from 18 up, but when it comes to targeting children, ethics, legalities and limitations must be brought into consideration. Many believe that marketing to children is not an ethical practice and rather harmful. But where does that...

Business plan? Check.  Projected sales and ROI?  Check.  Great quality product?  Check.  Logo design?  Well… Business may be your forte, but is getting your creative ball rolling proving to be a tad more difficult than working through the numbers?  Starting a logo design is the first...

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